Time to Retire Lester

Grab a seat, and let's chat about how creating the right culture sets the stage for pricing self-actualization.

THE SITUATION 

Now, picture this: meet Lester. He’s our not-so-friendly neighborhood Value Killer. Lester is that employee or stakeholder who's a bit stuck in the past. They're resistant to change, clinging onto outdated practices like they're going out of style. And let me tell you, dealing with a Lester can be a real headache, especially when you're trying to shake things up with new pricing strategies.

CULTURE

See, company culture isn't just about ping-pong tables and casual Fridays—it shapes everything from how we make decisions to how we approach pricing. Those Value Killers like Lester? They're the ones holding us back, resisting change, and hindering our progress.
But here's the thing: it doesn't have to be this way. By fostering a culture of innovation, adaptability, and putting the customer first, we can kick those Lesters to the curb and pave the way for pricing self-actualization.

THE HOW

So, how do we do it? It starts with cultivating a growth mindset, being transparent about our goals and challenges, and empowering our employees to take ownership of their roles. And let's not forget about investing in education – because knowledge is power, right?

SAYING GOODBYE

By saying goodbye to those Value Killers and embracing a culture of collaboration and innovation, we're not just talking about change—we're making it happen. And trust me, the opportunities for growth, profitability, and customer satisfaction in our pricing strategies are endless. So, who's ready to unlock a brighter future for our pricing strategies?