PRICING MATTERS
Learn from our expert pricing
strategists through our blogs.
OUR BLOGS
Whether you’re looking to refine your pricing strategy, understand market dynamics, or explore innovative change management techniques, our blog serves as a hub of knowledge designed to empower your business for success.
1 min read
DARWIN WAS RIGHT!
Dynamic Pricing in Manufacturing: Adapt or Die In the fast-paced world of manufacturing, clinging to static pricing
1 min read
LET SALES SELL, LET PRICING EXPERTS PRICE!
Why Your Sales Team Shouldn't Control Pricing Decisions Picture this: your sales team, eager to close deals, starts
3 min read
How Big Companies Execute Tariffs Will Affect Which Small Businesses Hold on to The American Dream
I know. This sounds dramatic. However, I swear this is something I have been studying and thinking about for decades.
2 min read
Value-based pricing is your BBFF
'Customer Is Always Right'—Except When It Comes to Pricing We've all heard the age-old adage: "The customer is always
1 min read
Getting Pelted with tomatoes for your prices?
Why Your 'Set-It-and-Forget-It' Pricing Model Is Costing You Millions: An April Fools' Revelation
2 min read
Growth is Good. Except When It Sucks.
We love to talk about growth. New customers, expanding footprints, growing revenue—it all sounds great on the surface.
2 min read
The era of cognitive dissonance in politics and in business
I'm a natural observer of humans. It is one of my hobbies one might say. I can't help but notice we have entered an era
3 min read
2 Tariff avoidance strategies you probably aren't considering
During the last tariff riff in 2018, I had the pleasure of working with a value-add distributor managing through the
3 min read
Why Asking Your Pricing Leader “What Is Our Pricing Strategy” Is a Really Stupid Question
The Misconception About Pricing Strategy